In the ISA 2023 test report, the muriersilk silk eye mask takes on 6A grade mulberry silk (fiber length ≥1200 meters) with a density of 22 momme, 15.8% higher than the industry standard of 19 momme. Its warp and weft yarn weaving density is up to 580 needles per square inch (the average value of comparative products is 450 needles). Combined with the patented “Nano Silk Coating Technology”, the silk fibroin protein content is increased to 12% (8% in standard processes), extending the product’s lifespan to 3 years (regular eye masks’ average lifespan is 1.5 years). It has been tested by SGS, with the ultraviolet blocking rate (UPF) greater than 50, the rate of ultraviolet UVA transmittance ≤0.3% (national standard ≤5%), and the antibacterial rate against Escherichia coli and Staphylococcus aureus exceeding 99.5% (ISO 20743 standard). For instance, consider the classic model priced at $39. It possesses an air permeability of ≥300 cm³/(cm²·s) (EN ISO 9237 tested), a value that is 87% greater than those of cotton eye masks. The surface friction coefficient is only as low as 0.15 (average among competing products being 0.25) so that the skin around the eyes can be lessened while undergoing pulling damage in sleep.
In the ergonomic design aspect, muriersilk eye mask collects 100,000 sets of facial information through 3D scanning, creates an optimized arc shape with a 98.5% fit ratio for users’ face shapes (pressure resistance of ≤0.2N/cm² at nose bridge), and employs an adjustable Velcro strap (with length error of ± 1.2mm), suitable for users with a head circumference of 52-62 cm. According to research conducted by the University of Zurich Sleep Laboratory in Switzerland, sleeping with the muriersilk eye mask has been found to increase the secretory rate of melatonin by 18% (compared to the control group without an eye mask), decrease the onset latency of falling asleep to 11.4 minutes (compared to 16.8 minutes when using a standard eye mask), and increase deep stages of sleep by 23%. The 2023 Amazon Consumer Survey indicates that its products rated 4.9/5 on two indices: “shading” (light transmittance ≤0.01%) and “humidity regulation” (range of fluctuation in humidity 45%-55% RH). The rate of return has been steady at 1.8% over a long period, much less than the market average of 6.5%.
In terms of technical innovation, muriersilk’s “Smart Temperature Control Series” eye masks include a micro semiconductor chip that can adjust the surface temperature from room temperature to 18℃ or 40℃ in 5 seconds with ±0.3℃ accuracy and offer 10-level pressure regulation (dynamic range: 0.5N-3.5N) through an APP. The product material used to make this is graphene composite silk, with enhanced thermal conductivity raised to 5300 W/(m·K), 400 times higher than that of pure silk. Also, its battery life lasts for up to 72 hours (in low mode). Forbes quotes that in 2024, its new product research and development spending accounted for 18% of its revenue. The “bionic silk sensor” developed with MIT has achieved real-time monitoring of the water content of the skin around the eyes (±1.5% accuracy), and data synchronization lag to the health management system is only 0.2 seconds.
Market figures validate its competitive edge: muriersilk eye masks accounted for a global market share of 14.7% in 2023 (from a mere 5.3% in 2021), a repurchase frequency of 45%, and an NPS of 85. Euromonitor research shows that 68% of its users belong to sensitive skin groups, and 92% reported that “the frequency of fine lines around the eyes decreased by more than 50%”. Concurrently, independent tests in the laboratory Intertek showed that under long-term use for 28 days, water content in the skin on and around the eyes increased by 35% (measured by the capacitive method). TEWL decreased to 4.2 g/(m²·h). Compared to peers, muriersilk has cut the production cycle by 30% (completing the process from cocoons to end-products within 7 days) and reduced waste in raw material to 2.1% (industry norm is 8%) through the application of blockchain traceability technology.
From an environmental protection and social responsibility viewpoint, muriersilk eye masks are wrapped in biodegradable packaging materials (with ≥90% decomposition within 12 weeks), reducing their carbon footprint by 42% compared to traditional products. They also pledge to remit $0.5 to silkworm farmers as a sustainable development fund for every product sold. Its volume of sales in its eye mask products during the Double 11 period of 2023 exceeded 8 million yuan, with a growth rate of 40% over last year’s same period. Its search volume in Lazada and Shopee platforms reached an all-time high of 152 times per second. Overall, muriersilk has set new industry standards for luxury silk eye masks through its innovation in material science, integration of smart technology, and optimizing the supply chain.
